THE NOURELLE CULTURE
While Nourelle grew up listening to the captivating stories of her charming grandpa Salama about his beloved hometown Alexandria with its mysteries and people, she discovered a whole new world of a unique and varied cul- ture she admired in her grandpa’s stories, anticas, and photographs. Nourelle describes her brand’s culture and tone of voice as a charming medeiterre- nean mix projecting the richness and sophistication of the art found in the Fatimid period and the great Alexandria’s catacombs of Kom El Shoqafa, the mesmerizing one of a kind historic site merging the Ancient Egyptian, Roman and Greek culture under one roof. Casa Di Nourelle is the cul- ture of the many common elements found in supposedly contrary worlds.
Casa di Nourelle women’s culture is just like the cul- ture of the inspiring women in her grandpa’s stories, a culture of the so demureness of Nourelle’s beautiful Alexandrian great grand mother Zeinab and from Porto no, her best friend Anka of the magnetic striking edge. both lived in the same neighbourhood overlook- ing the mesmerizing corniche of Alexandria ‘the bride of the mediterra- nean’, sharing and exchanging traditions, food, fashion and more. at’s the culture of Casa Di Nourelle, a new culture born out of the harmoni- ous contradictions of opposing worlds like the worlds of Anka and Zeinab.
KEY BRAND ELEMENT
VISION AND EXPERIENCE
With a vision of ancient luxury renovation, Casa di Nourelle is be- yond attire and more of an experience. as we believe in making changes and having a strong impact on the society we live in, the brand is applying its vision on a larger scale, making Casa Di Nourelle a community, an initiative dedicated to address our values in a form of lively experiences where the brand will have seasonal events for each new collection in a from of discussion panels and workshops in di erent forms such as painting, lmmaking, storytelling and other topics dedicated to address our brand values focused on art, empow- erment, heritage, giving back, humanity and innovation. Casa Di Nourelle aspires to build a strong community, sharing experiences, creating, innovating and interacting, all for an impactful change.